Fashion Marketing - Buyer's Profile
E-learning | NTC1H | Fashion Marketing - Buyer's Profile


The Fashion Marketing—Buyer’s Profile program is geared towards teaching you an exciting profession where you can expose your talent, and even influence future fashion collections!

As a buyer, you will select and purchase clothing as well as accessories for a boutique’s specific clientele. Your intuition and sense of aesthetic will be useful to analyze and predict fashion trends.

Prepare yourself for the exciting, competitive and multi-faceted world of fashion!

About E-learning

Learn more about this stimulating and interactive training method.

How does it work ?

Discover the variety of advantages of the online training.

Join our Online Info Session

Join us during our online info session at noon, on November 16 to learn more about our online programs.

  • High-quality training with rich media content.
  • Continuous evaluation of your understanding of the subject at hand.
  • A variety of courses available remotely.
  • A combination of virtual classes, self-guided training, and homework for a minimum amount of class hours and a maximum amount of freedom.
  • Virtual evening classes.
  • Length of program: 16 months.
  • 20 hours/ week of work (includes self-guided training, virtual classes and individual study time).
  • Fibre and textile kit
  • Simply Accounting
  • Computer with 64 bits 3GHz processor
  • Windows 7 or higher
  • Minimum 4GB of RAM
  • Hard Drive 500GB
  • High Speed Internet access
  • Firefox Internet Browser
  • Screen with minimum resolution of 1080 x 900 (1280 x 1024 recommended)
  • Sound Card, headphones and microphones
  • Application software and peripherals required for the course
  • Burner, blank CDs and DVDs
  • Flatbed Scanner

Students are responsible for ensuring compatibility with the software.

Semester 1

  • The History of Fashion
  • The Marketing of Fashion
  • Fashion Occupations
  • Fiber & Textile Analysis

Semester 2

  • Principles of Accounting
  • Analysis of Styles & Trends
  • Planning a Selection of Clothing and Accessories
  • Developing an Exclusive Clothing Strategy

Semester 3

  • Choosing a Selection of Clothing and Accessories
  • Prospecting for Clients and Suppliers
  • Introduction to Financial and Budgetary Planning
  • Approaches to Planning

Semester 4

  • Managing a Sales Force
  • Managing Fashion Merchandise
  • Import/Export Distribution
  • Integration Project

If you have these qualities or skills, then a career in Fashion Marketing may be for you!

  • Aesthetic sensibility
  • Creativity
  • Interest in public relations and teamwork
  • Dynamism and initiative
  • Interest in business
  • Strong interest in fashion and everything connected to it
  • An ability to communicate with and convince people


After completing the Fashion Marketing E-learning program, you will have earned your diploma from LaSalle College, and gain access to the following fields of employment:

  • Purchase, sale, promotion and distribution of fashion merchandise
  • Predicting styles & trends
  • Evaluating target clientele needs
  • Managing communication
  • Managing marketing strategie